Where Does China Fit in Your Company’s Innovation Strategy?

Where Does China Fit in Your Company’s Innovation Strategy?

For decades, multinationals largely framed China in one of two ways: The country was either an enormous growth market—challenging to operate in, but too big to ignore—or a rising competitor, increasingly difficult to out-run. As a result, they organized China operations downstream—focused on localization, market access, and revenue—while keeping core innovation anchored elsewhere.


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Sam Miller

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