Startup Founders Need a New Sales Playbook

Startup Founders Need a New Sales Playbook

Starting a technology company in today’s world is fundamentally different from doing so a decade ago. Innovation cycles have accelerated and go-to-market execution has become more complex. Buyers are flooded with competing solutions, and founders face a level of skepticism and noise that traditional sales methodologies were not designed to address. Source: Read Full Article

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An Announcement from HBR On Leadership

An Announcement from HBR On Leadership

June 24, 2026 Since 2023, HBR On Leadership has brought you insights and inspiration from across the HBR archive, curated to unlock the best in those around you. But the time has come for HBR On Leadership to hit pause on new episodes. While this feed is going on hiatus, there are many other ways to keep up with the…

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The End of Cheap Capital

The End of Cheap Capital

For nearly two decades, executives operated in a world of extraordinarily cheap capital. In the aftermath of the global financial crisis, central banks cut interest rates to historic lows and flooded markets with liquidity through quantitative easing. Between 2008 and 2020, the after-tax cost of borrowing for many large companies hovered at or below inflation—making debt,…

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LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Marketing Strategy for AI.

LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Marketing Strategy for AI.

As LLMs and AI agents increasingly displace traditional search and sway consumer decisions, brands face a new challenge: being seen and correctly interpreted by machines. This has accelerated interest in generative engine optimization (GEO) and in what some call “bot psychology,” or how AI systems interpret meaning, authority, and relevance when they generate answers on consumers’…

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When Your Colleague Keeps Meddling in Your Work

When Your Colleague Keeps Meddling in Your Work

In the best organizations, collaboration is encouraged and leaders are expected to think beyond their turf. But there’s a difference between that and someone who constantly weighs in on work that isn’t theirs or is full of unsolicited opinions about how you should be running things. What should you do about a colleague who keeps…

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