The 2001 set included around 70–90 cards featuring political leaders, military equipment, and figures tied to the conflict, including Osama bin Laden. The goal, according to the company, was to present information about the situation in a format that kids were already familiar with. The bin Laden card was especially notable as it was printed in black and white, and Topps executives even suggested kids might destroy it as a symbolic gesture. Now that the card goes for hundreds to thousands of dollars on sites like eBay.
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