Avid Technology, the editing software company, is the latest entertainment industry player to introduce AI into its toolbox. The company behind industry-standard platforms Pro Tools and Media Composer said it is entering a multi-year partnership with Google Cloud. The goal is to implement both generative and agentic AI so that users can turn the “mostly…
Scroll through Instagram any time in April and you’ll see a stream of photos that are instantly recognizable as being from the Coachella Valley Music and Arts Festival thanks to the iconic backdrop of a Ferris wheel against a desert mountainscape. Even though it’s not a permanent structure at the Empire Polo Club, the attraction,…
Often called “a tradition unlike any other,” the Masters golf tournament has a non-traditional media partner this year. For the first time, Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday (10 a.m. Pacific) ahead of ESPN’s telecasts on cable and its streaming…
After seven weeks on strike, members of the Writers Guild Staff Union are losing their healthcare. The staff typically has access to the same plan offered to the Writers Guild members through the Producer-Writers Guild of America Health Plan. Employees represented by the staff union earn coverage on a month-to-month basis if they worked 31…
It’s an hour before Monroe High’s baseball team takes infield practice. In the dugout dressed in his uniform, Miguel Gonzalez has his scissors out giving a free haircut to a teammate. “Ten out of 10,” infielder Alexander Hernandez said when describing Gonzalez’s barber skills. His pitching skills aren’t bad either. He struck out 12 in…
