This shoe is made entirely from mushroom ‘brains’

Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent six days a week. The fashion industry is ecologically tacky, to put it mildly. Textile manufacturers guzzle around 200 million liters of water every year, while animal leather generates its own immense environmental burdens. But out of everything we wear on any given…

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Kendall Jenner's $58 Dog Accessory Was the Highlight of Her Coachella Outfit

Festival fashion took center stage at Coachella with celebrities and influencers flying to Palm Springs for revelry in the desert. This year, Coachella welcomed performers like Sabrina Carpenter, Justin Bieber, and Karol G, who made history as the first Latina headliner. What’s more, a star-studded crowd showed up at soirées outside festival grounds, including the…

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The Big Business of Carolyn Bessette-Kennedy

Can an eight-episode limited series really impact an entire season of shopping trends? Today, brands are experiencing—and chasing—the “Carolyn Bessette-Kennedy effect” as a result of Ryan Murphy’s Love Story. And in many cases, it’s more pervasive than they could have prepared for. The FX series, based on the relationship between John F. Kennedy Jr. and…

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