While Eternity Roses are still the company’s bread and butter, they’ve expanded their offerings to include an assortment of other lasts-basically-forever flowers including hydrangeas, orchids, lilies, gardenias, and sunflowers, working with respected global—and often women-operated—farms known for their horticultural prowess. Cultivated in regions known for their ideal climate and soil, social sustainability is at the…
What’s a key piece of advice you’d give to others looking to start their own business? Be sure that you feel you’re the right person to be building the business. Either because you have very specific skills that you can bring and/or because you want to learn the skills required to make it great. You…
A blogger. How do you typically deal with rejection in your field? Rejection actually feels like the norm to me. If I get a yes, I’ll be very, very happy, but also I’ll be scared. I’ll be like, “Oh, okay. It’s actually a challenge. How can I not let people down?” But if I get…
What’s a piece of financial advice that has stuck with you? I once saw an interview that a very well-known jewelry designer did about funding around the same time I was launching Uncommon James. She said if you’re able to not take any funding on and can do it yourself then that’s the move. That…
Your first actual job was… I had some internships in college with start-up fashion designers (Fabiola Arias and Gerlan Jeans), but my first paying job was my own company. What’s one decision you made that everyone told you not to—but you’re glad you did? Outsource my fulfillment. There was concern about not controlling the quality…
