Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat will be a mobile-first platform offering serialized vertical videos for free, marking the latest arrow in Amazon’s streaming bow in India. Series will be offered in the romance, thriller and youth-led categories. Besides the…
Amazon MX Player is readying a suite of titles for its 2026 slate, as it seeks to compete in the competitive Indian streaming market. Made In India: The Titan Story, will star Naseeruddin Shah and Jim Sarbh, and is billed as “an inspiring drama centred on ambition and building a legacy.” The “marquee” title will…
Amazon MX Player, India’s free streaming service with over 250 million monthly viewers, has unveiled its most ambitious content lineup to date, announcing more than 150 new and returning titles for 2026 spanning drama, action, reality and its homegrown microdrama format. Leading the scripted charge is “Made In India: The Titan Story,” an ambition-and-legacy drama…
