While Eternity Roses are still the company’s bread and butter, they’ve expanded their offerings to include an assortment of other lasts-basically-forever flowers including hydrangeas, orchids, lilies, gardenias, and sunflowers, working with respected global—and often women-operated—farms known for their horticultural prowess. Cultivated in regions known for their ideal climate and soil, social sustainability is at the heart of every petal.
Below, Bansal Chandha—who is based in New York with her husband son—talks about trusting her instincts, taking risks bef, and the moment she realized Venus et Fleur had become something truly special.
Why did you feel like it was a good time to launch your company when you did?
It felt like the right moment because there was such a clear gap in the market. Sunny and I experienced firsthand how inconsistent and non-transparent the floral industry was, and we believed florals deserved to be treated with the same intention, design, and storytelling as other luxury categories. Social media was also becoming a powerful platform for discovery, and people were starting to look for brands they could truly connect with and proudly share.
Was it scary? What was one particular challenge you still think about?
It was absolutely scary. We were taking a real risk, both financially and emotionally. One challenge I still think about is learning to trust my instincts early on, before there was any validation. Building confidence without proof is something every founder has to push through.
Do you think consumers care about who actually owns the businesses they spend on? If not, should they?
I think consumers care more than ever. They want authenticity and a deeper connection to the brands they support. Knowing who is behind a business adds meaning, accountability, and trust. It may not be the initial reason someone buys, but it absolutely strengthens long-term loyalty.
What’s one key piece of advice you’d give to other women looking to start their own business
Start before you feel ready. You learn by doing, not by waiting for perfect timing or confidence.
What time do you get up?
Around 6:30 a.m.
What’s your typical morning routine?
My mornings are centered around my son. I get him ready for school and make his lunch, enjoy an Americano, check emails, and if time allows, take a few quiet moments to ease into the day like meditating rather than rushing.
Your first childhood dream job was…
A singer.
Your first actual job was…
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