The Big Business of Carolyn Bessette-Kennedy

Can an eight-episode limited series really impact an entire season of shopping trends? Today, brands are experiencing—and chasing—the “Carolyn Bessette-Kennedy effect” as a result of Ryan Murphy’s Love Story. And in many cases, it’s more pervasive than they could have prepared for. The FX series, based on the relationship between John F. Kennedy Jr. and…

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Clothes really do come back in style every 20 years

Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent six days a week. Clothing trends come and go, but in some cases, they don’t stay away for too long. For decades, both the fashion industry and its devotees have referenced the so-called “20-year-rule,” which suggests society is liable to see certain styles…

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