The “real” Andy Cohen will introduce you to “Your Bravoverse” before his AI counterpart takes the reins. Chilling.
Photo-Illustration: Vulture; Photo: Peacock
Andy Cohen has been Tron’d. Like Kevin Flynn, his being is being sucked into a technological space. But for Cohen, he won’t be riding Light Cycles; he’ll just be a digital avatar guiding you through Peacock’s attempt at TikTok or YouTube Shorts. The streaming service is looking to keep its subscribers entertained by more than just its original and live programming, so it is unveiling the “Your Bravoverse,” a vertical video experience hosted by an AI version of Andy Cohen, dedicated to one of its more spirited fandoms. (Surely, Kevin Feige is shaking over the cap collection in his Burbank office right now.)
Peacock expects to roll out the Bravoverse feature this summer. The new product experience builds on the streamer’s 2024 Daily Olympics Recaps, hosted by an AI Al Michaels, while being a “first-of-its-kind experience for NBCU content,” according to NBCUniversal Media Group chairman Matt Strauss. The collaboration with Cohen will turn Peacock’s Bravoverse section essentially into a TikTok feed for solely Bravo content.
As shown in a demo this week, “Your Bravoverse” will have the very real Cohen introducing the experience before his virtual counterpart takes the reins. “It’s the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before — all guided by me,” Cohen said. “Well, not exactly me, but a version of me!”
Welcome to the Bravoverse.
Photo-Illustration: Vulture; Photo: Peacock
The experience, while targeted to satisfy those glued to their phones, will be available to access on any product platform with Peacock. Like TikTok, Instagram Stories, and other vertical video platforms, Bravoverse is intended to be easy to tap through. Users will be prompted to give Peacock more information on their Bravo fandom, you know, so the AI can curate before AI Cohen jump scares you shows up to deliver a digestible rundown of Bravo clips and behind-the-scenes footage as you scroll.
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