Popsugar’s first-ever beauty awards launched in 2019. Back then, it was called the “Power Your Pretty” Awards. A lot has changed over the last six years (check out our 2026 Beauty Award winners here), but our goal remains the same: to celebrate the best beauty formulas around, hand-picked by our trusted team of editors. We want to connect our audience with the best-of-the-best products on the market, which is what we’re doing with the Popsugar 2026 Skin-Care Awards.
Summer is coming, and we want to enjoy each sunny moment, looking and feeling your absolute best. As always, the winners will be selected by our experienced team of beauty editors and industry professionals. These journalists and subject-matter experts will dab, rub, and slather on hundreds of contenders to deliver 25 of the best moisturizers, serums, cleansers, skin-care tools, and more.
Eager to learn more? Here’s everything you need to know about submitting products for Popsugar’s 2026 Skin-Care Awards.
How to Submit Products For Consideration
Brands can fill out an entry form to submit their products for consideration by the panel of judges (members of the PS team). For PS’s 2026 Skin-Care Awards, we will be accepting submissions from Monday, March 30, at 9 a.m. EST, until Monday, April 13, at 5 p.m. EST.
A few things to remember before entering a submission:
- Please fill out one entry form per product. For multiple submissions, fill out one form per entry and submit a separate fee for each product. There is no need to submit separate forms for multiple shades of the same product.
- We require an entry fee of $150 for each product submission, which can be paid via Stripe. You’ll need to include your Stripe payment confirmation ID in the submission form. The fee is nonrefundable.
- Both the payment and entry form must be submitted by the deadline; Popsugar is not responsible for payments absent an accompanying entry.
- You can submit any new product launched between January 1, 2024, and April 30, 2026. There are no exceptions.
- Limited-edition products will not be considered.
- Late submissions will not be accepted.
- After we review all submissions, we will be in touch about samples for any products that our judges are considering but have not previously had the chance to test.
See here for the Popsugar Skin-Care Awards terms and conditions.
Next Steps: Samples and Testing
After we review all submissions, we will be in touch about samples for any products that our team is considering but has not previously had the chance to test.
We will not be able to test products that arrive after our sample deadline. From there, our editors will begin testing (and re-testing) to find the very best. Only winning products will be notified at the time of publication.
Frequently Asked Questions
Q: When are the winners being announced?
A: Winners will be announced at the end of May.
Q: Are the Popsugar Skin-Care Awards separate from the Popsugar Beauty Awards?
A: Yes, the Beauty Awards program focuses on the best of beauty across all beauty categories, while our Skin-Care Awards program focuses on the best of skin-care, specifically. The awards programs run on separate timelines.
Q: What if the product is launching within the acceptable time frame, but no product link exists?
A: The product will need to have at least a preorder link by April 30.
Q: Are reformations accepted?
A: Products must be newly launched between January 1, 2024, and April 30, 2026. Reformations are OK as long as substantial changes were made to the product, but simply the “revitalization” or repositioning of a product is not eligible. If products are released with new features – e.g. skin-care tech – they may be eligible.
Q: Are new shades of an existing beauty product eligible (e.g. eyeshadows, lipstick, etc.)?
A: Products must be newly launched between January 1, 2024, and April 30, 2026. New shades of existing products are not eligible.
Q: Are limited-edition products accepted?
A: No, limited-edition products are ineligible.
Q: Are the awards open to UK brands or just US?
A: The product/brand can be UK-based, but it must be widely available to shop in the US.
Q: Are in-office treatments accepted for submission?
A: No, the product must be available for purchase and use in-home.
Q: Are apps/digital products being considered?
A: Yes, product-dependent. We have a “Skin-Care Tools/Tech” category, which can include apps and digital product submissions.
Q: Are supplements eligible?
A: No, supplements are not eligible.
Q: Are men’s and women’s products (e.g. beauty products) both eligible?
A: Yes.
Q:Are prescription-based products eligible?
A: No, products must be available for purchase without a prescription.
If you have any further questions, you can reach us at beautyawards@popsugar.com. For more submission information about our annual beauty awards, click here.
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