There’s much to complain about in modern life, whether it’s flights that depart hours late, deliveries that don’t show up, or repair services that fail to repair. Even if consumers do their homework before making a purchase or contracting for a service, things can go wrong.
Although most of us sound off about these lousy experiences to family and friends, few of us — studies indicate it’s about one in four — complain to the companies that did us wrong. Many consumers remain silent because complaining seems like a hassle, or they want to avoid confrontation. Others don’t complain because they think it won’t help. But if you do it right, telling a company — especially a reputable one — that things didn’t go well can often yield good results. Here’s how to do complain effectively.
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