We’re just a few months into 2026, and the reign of high-protein meals on social media carries on. In the summer of 2025, Washington Post staff writer Emily Heil fully leaned into the craze, spending an entire day sampling the various kinds of protein-packed products that have emerged to meet the moment, including popcorn, pasta and even water. Now, there’s a new protein-maxxing trend that has become particularly popular with Gen Z men, and it’s inspired by … dog food.
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